Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.Musso, Fabio. sold as the Peugeot 107, the Toyota Aygo, and the CitroAln C1, where companies save money on shared costs while remaining fiercely competitive in other areas. ... The first company who is able to identify an emerging trend and take action often becomes the market leader in their sector. ... Sometimes, the way to differentiate the brand is not attaching it to a product or service features, butanbsp;...
|Title||:||Handbook of Research on Retailer-Consumer Relationship Development|
|Publisher||:||IGI Global - 2014-05-31|