Handbook of Service Marketing Research

Handbook of Service Marketing Research

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loya business absolutely devoted to service will have only one worry about profits. they will be embarrassingly large. (Henry ford) in the business-to-business (b2b) domain, the march towards a more significant share of turnover ... Outsourcing trends. over the past years, asset optimization has become an issue of growing concern to many business customers. ... customers increasingly focus on their core businesses and are more willing to outsource nonstrategic processes. as aanbsp;...

Title:Handbook of Service Marketing Research
Author:Roland T. Rust, Ming-Hui Huang
Publisher:Edward Elgar Publishing - 2014-02-28


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