Handbook on Ethics and Marketing

Handbook on Ethics and Marketing

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Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.... and J. schibrowsky (2007), a#39;Marketing ethics research: a systematic review of the literaturea#39;, Journal of Macromarketing, ... of Advertising Research, 48(1), 8a€“9. sotto, L. and M. McLellan (2012), a#39;online behavioral advertising: a usera#39;s guidea#39;, anbsp;...

Title:Handbook on Ethics and Marketing
Author:Alexander Nill
Publisher:Edward Elgar Publishing - 2015-06-29


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