The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, aThis reconfiguration of roles along the value chain allows for the various economic actors to work together to ... The primary rewards offered to these customers in exchange for their loyalty (assuming the basic service level has been met, ... can book a reservation directly on the airlinea#39;s web site, check in, and print their boarding pass before leaving for the airport. ... and sense of control , obtains more value through co-creation than when being aacted upona by a customer service agent.
|Title||:||Handbook on Research in Relationship Marketing|
|Author||:||Robert M. Morgan, Janet Turner Parish, George Deitz|
|Publisher||:||Edward Elgar Publishing - 2015-01-30|