'One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the demand for sport by spectators and the media. . . this encyclopedic volume is as close as anyone is likely to come in the foreseeable future to a solid, well-written reference work on the subject. Offering plenty of bibliographic references, it is an authoritative starting point for any serious discussion of a wide variety of topics at the intersection of economics and the sporting world. Highly recommended. All readers; all levels.' - A.R. Sanderson, ChoiceFor some decades, tennis competitions have been attractive for economic partners, who are sometimes owners of ... but corporate financing may also come from other economic sectors (BNP-Paribas, Canon, Fujifilm, IBM, Peugeot, Perrier).
|Title||:||Handbook on the Economics of Sport|
|Author||:||Wladimir Andreff, Stefan Szymanski|
|Publisher||:||Edward Elgar Publishing - 2006|