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How do successful companies create products people cana€™t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela€”a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive a€œhook cycles, a€ these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyala€™s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundera€”not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: a€c Practical insights to create user habits that stick. a€c Actionable steps for building products people love. a€c Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.a€œIDCFacebook Always Connected.pdf, a€ File Shared from Box (accessed Dec. 19, 2013), https://fb ... a€œSurvey Finds OneThird of Americans More Willing to Give Up Sex Than Their Mobile Phones, a€ TeleNav (accessed Dec. 19, 2013) ... Pinterest, a€ Crunchbase, June 25, 2014. http://www.crunchbase.com/organization/pinterest. 10. ... 11. Cecil Adams, a€œWas the QWERTY Keyboard Purposely Designed to Notes.

Author:Nir Eyal
Publisher:Penguin - 2014-11-04


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