How do successful companies create products people canat put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modelaa four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ahook cycles, a these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyalas years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founderanot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: ac Practical insights to create user habits that stick. ac Actionable steps for building products people love. ac Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.aIDCFacebook Always Connected.pdf, a File Shared from Box (accessed Dec. 19, 2013), https://fb ... aSurvey Finds OneThird of Americans More Willing to Give Up Sex Than Their Mobile Phones, a TeleNav (accessed Dec. 19, 2013) ... Pinterest, a Crunchbase, June 25, 2014. http://www.crunchbase.com/organization/pinterest. 10. ... 11. Cecil Adams, aWas the QWERTY Keyboard Purposely Designed to Notes.
|Publisher||:||Penguin - 2014-11-04|