Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.Gross rating points, 451, 631 Group markets, sale, 513a526 Growth stage, 286, 631 Guest-contact personnel, training, 488a490 Guests ... evaluation, 105t, 108t comment card, example, 232f managers challenges/trends, 281a282 duties/ satisfaction, 281 role/advice, 282 ... 10, 634 emergence, 11a14 philosophies, 12, 13t decisions, information systems, 208 definition, 8a9 environment, 20a28 evaluation, anbsp;...
|Title||:||Hospitality Marketing Management|
|Author||:||Robert D. Reid, David C. Bojanic|
|Publisher||:||John Wiley and Sons - 2009-02-09|