Hospitality Marketing Management

Hospitality Marketing Management

4.11 - 1251 ratings - Source

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.Gross rating points, 451, 631 Group markets, sale, 513a€“526 Growth stage, 286, 631 Guest-contact personnel, training, 488a€“490 Guests ... evaluation, 105t, 108t comment card, example, 232f managers challenges/trends, 281a€“282 duties/ satisfaction, 281 role/advice, 282 ... 10, 634 emergence, 11a€“14 philosophies, 12, 13t decisions, information systems, 208 definition, 8a€“9 environment, 20a€“28 evaluation, anbsp;...

Title:Hospitality Marketing Management
Author:Robert D. Reid, David C. Bojanic
Publisher:John Wiley and Sons - 2009-02-09


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