Hotel Sales and Revenue Management Book 2.0

Hotel Sales and Revenue Management Book 2.0

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Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!Creating a Culture of Customer Service Since so much has been written and discussed about customer service over the last decade, how is it that so few of us are getting good customer service? As the ... Every one brings up their favorite stories of poor customer service and how much they paid to receive it. I could tell you ... The retail industry is seeing that people prefer to shop on line in many cases than go to a a#39;bricks and mortara#39; store to spend money and be served poorly . Is it anyanbsp;...

Title:Hotel Sales and Revenue Management Book 2.0
Author:Carol Verret
Publisher:iUniverse - 2008


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