In contrast to former times, when only professional film critics evaluated movies in magazines, newspapers, radio or TV now, with the advent of the Internet, everybody with access to this technology can review movies and enter discourses about them, which has led to a change in the relationship between audience and cinema culture. aThere are new possibilities for audience definition and new types of audience are emerging ...(they) are free and able to compose their own media adietsa as a result of new technologya (McQuail 1997, p.22). More options to participate become available and therefore could be more freedom as well as diversity of communication and reception. The main research source was the Internet Movie Database (imdb) which is one of the most popular websites, where aeveryday movie-goers, and video renters, review and rate moviesa (Gauntlett 2000, p. 84). Additionally it offers highly visited message boards where movie reviewers can discuss not only the seen movies but also everything starting from A (such as aAlien Invasiona) to Z (such as aZooma). Following Andy Ruddockas analysis of aActive Netizens: Television, Realism and ERa I was interested in how critical movie reviewers really are and whether they transfer issues brought up in the original text into their real lives. I decided to analyse the German movie aRun Lola runa which, released in 1999, turned out to be a major success both in Europe and overseas. The plot is relatively simple: Lola must find 100 000 Mark (former German currency) to save her boyfriend Mannias life, for which she has 20 minutes of time. In a videogame-like manner, the story repeats itself with three different outcomes, depending on the choices Lola makes along the way in order to get the cash. When I first saw the movie in 2000, I liked it because of its directing, the soundtrack, the cartoons and the highly unconventional heroine. So analysing this movie, four years later, I wondered how other reviewers reacted to Lola as a strong female character. Following Gauntlettas aarmchair methoda, which means that I majorly focussed on the input of users of the imdb, I decided to analyse the last 100 comments as well as selected topics on the message board. At the time of my research 540 reviewers had commented on aRun Lola runa, the message board consisted of four pages. I believe that this amount of activity gives a sufficient overview about the topics and opinions related to the movie. ...In contrast to former times, when only professional film critics evaluated movies in magazines, newspapers, radio or TV now, with the advent of the Internet, everybody with access to this technology can review movies and enter discourses ...
|Title||:||How do reviewers of the IMDB react to Lola, the main character in "Run Lola run" as a strong female leading character?|
|Publisher||:||GRIN Verlag - 2004-08-13|