In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and $37 billion later, Star Warsarelated products outnumber human beings, a growing stormtrooper army spans the globe, and aJediisma has become a religion in its own right. Lucasas creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of Star Warsaits influences and impact, the controversies it has spawned, its financial growth and long-term prospectsahas never been told. In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchiseas death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucasas idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fettas helmet, all to find out how Star Wars has attracted and inspired so many fans for so long. Since the first filmas release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started. An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a young filmmakeras fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan baseaand why it will be galvanizing our imaginations and minting money for generations to come.The Past, Present, and Future of a Multibillion Dollar Franchise Chris Taylor. Carlo. ... The George Lucas version would be amore man against machine than anything else, a he said in 1977; atechnology against ... It was The Golden Bough as a usera#39;s manual. ... Ita#39;s not like one kind of ice cream, but rather a very big sundae.
|Title||:||How Star Wars Conquered the Universe|
|Publisher||:||Basic Books - 2015-10-06|