How To Franchise Your Business 2nd Edition

How To Franchise Your Business 2nd Edition

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If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. / This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management. It will show you how to: * Decide whether your business should and could be franchised. * Understand the franchisor/franchisee relationship. * Structure the business so it works for both franchisor and franchisee. * Prove the concept with pilot operations. * Market your franchise and recruit franchisees. * Motivate franchisees and monitor their performance. * Franchise your business internationally. * Prepare your network for sale - or buy an existing franchised network.An example of a pageheader index might be: 5. The. structure. of. a. good. manual. A good franchise consultant has the experience to help you design your manual to cover all the subjects that a franchisee would expect or need to be advisedanbsp;...

Title:How To Franchise Your Business 2nd Edition
Author:Brian Duckett, Paul Monaghan
Publisher:Hachette UK - 2011-08-26


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