How to Get Into Marketing and PR

How to Get Into Marketing and PR

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You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.Customer. service. manager. Money: After four years in marketing you might expect to earn Ap28, 000. As team leader youa#39;ll get some perks, like a ... Lucia Jefferson says that she loves the work, but it is not everyonea#39;s idea of a good job.

Title:How to Get Into Marketing and PR
Author:Annie Gurton
Publisher:Cengage Learning EMEA - 2003


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