How to Grow When Markets Don't

How to Grow When Markets Don't

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Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and over the past 10 years, that percentage has steadily decreased.Virgin Atlantic didna#39;t dilute the Virgin brand;itenhanced itbyoffering a zesty and efficient servicethat perfectly matched theVirginimage. ... Given the perceived incompetence of the incumbents in the cell phone business, Virgin wasna#39;t worried by the fact that it had no prior experience in the field. Its affinity with its ... Inone stroke, Virgin Mobile becamethelargest virtual mobile network operatorin the world.

Title:How to Grow When Markets Don't
Author:Adrian Slywotzky, Richard Wise, Karl Weber
Publisher:Hachette UK - 2003-04-01


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