Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and over the past 10 years, that percentage has steadily decreased.Virgin Atlantic didna#39;t dilute the Virgin brand;itenhanced itbyoffering a zesty and efficient servicethat perfectly matched theVirginimage. ... Given the perceived incompetence of the incumbents in the cell phone business, Virgin wasna#39;t worried by the fact that it had no prior experience in the field. Its affinity with its ... Inone stroke, Virgin Mobile becamethelargest virtual mobile network operatorin the world.
|Title||:||How to Grow When Markets Don't|
|Author||:||Adrian Slywotzky, Richard Wise, Karl Weber|
|Publisher||:||Hachette UK - 2003-04-01|