How to make an IMPACT

How to make an IMPACT

4.11 - 1251 ratings - Source

Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesna€™t have to be like this. We could all produce amazingly clear work that has incredible impact a€“ if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. a€œI love Jona€™s work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides a€“ if you want to win more business a€“ get into Jona€™s stuff. Ita€™s really, really good.a€ Gavin Duffy, a Dragon on Irelanda€™s a€œDragonsa€™ Dena€, top media coach and economics columnist with the Irish Sunday Independent qEvery once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents.q Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. qThis is a vital topic that has been sorely neglected. Jona€™s book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! q Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. qIa€™ve seen Jona€™s talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. q Michael Izza, Chief Executive ICAEA.Influence, inform and impress with your reports, presentations, business documents, charts and graphs Jon Moon ... Make the a#39;totala#39; row slightly higher In the two tables above, the observant amongst you will have noticed that the a#39;totala#39; row is slightly higher in Figure 3.5 than in Figure 3.4. ... Avoid gridlines that butt up to numbers In Excel, the default vertical alignment is to a#39;bottomaligna#39; a€“ in English, thisanbsp;...

Title:How to make an IMPACT
Author:Jon Moon
Publisher:Pearson UK - 2010-04-08


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