Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.... STORY 1 An important development of an existing product or service 16 Technical developments 2 Company awards 17 Participation ... factories and offices 7 New advertising campaigns, packs and promotions 22 Speeches and appearances by management 8 Trade ... meeting some unusual demands 26 Long service awards and retirements 12 New production plant 27 Business visits overseas byanbsp;...
|Title||:||How to Prepare a Marketing Plan|
|Author||:||John Stapleton, Michael J. Thomas|
|Publisher||:||Gower Publishing, Ltd. - 1998|