How to Write a .com Business Plan

How to Write a .com Business Plan

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Explores the particulars of e-commerce planning and financing, including locating and utilizing venture capital, search engines, site security, implementation, management, and marketing.Using two fictional sites as case studies throughout the book, Silicon Valley journalist Joanne Eglash demystifies the creation and implementation of the business plan, complete with step-by-step checklists and interviews with successful ...

Title:How to Write a .com Business Plan
Author:Joanne Eglash
Publisher:McGraw-Hill Trade - 2001


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