The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.Again, when working on Xerox I suggested that they featured names of their famous customers such as Boeing who relied upon their machinery to ... Almost anybody is appropriate as a testimonee to something everybody uses - like a restaurant or a dry cleaning service. ... of quantifying, I referred you to the opening of the Acuma letter, which is just a list of quantified examples, each expressing a benefit.
|Title||:||How to Write Sales Letters that Sell|
|Publisher||:||Kogan Page Publishers - 2002|