How Toyota Became #1

How Toyota Became #1

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Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.In 1997 the Camry overtook both it and Hondaa#39;s Accord to become Americaa#39;s best- selling car, a position it still held in 2007. The Taurus met with harsh reviews, and Ford did very little to update it again, allowing it to die a slow death, sustained only by heavy ... above the competition but cost the same as some in the class below, Toyota exceeded customer expectations and greatly enhanced its brand.

Title:How Toyota Became #1
Author:David Magee
Publisher:Penguin - 2007-11-01


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