Hug Your Customers

Hug Your Customers

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Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers! In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits. From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results.Herea#39;s a story I heard about a loyal Acura customer. ... And he also knew that the customer had bought five cars from him to date. ... Customer service people dona#39;t always realize that it costs you money to accept returns, but ita#39;s worth it inanbsp;...

Title:Hug Your Customers
Author:Jack Mitchell
Publisher:Penguin UK - 2004-03-04


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