Icons of the American Marketplace

Icons of the American Marketplace

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qHere are the stories of iconic products along with anecdotes highlighting what made them shine above the rest. A vivid color photograph that captures the essence of the brand accompanies each story. Listings containing the qvital statisticsq of each brand - who owns the company, where it is located, its number of employees, annual sales, and top managers - make this an indispensable reference.q--BOOK JACKET.Consumer Brand Excellence American Benchmark Press. Ford. Mustang. The Ford Mustang burst onto the scene in 1964, symbolizing American youth and vitality. The first Mustang was a white convertible with a red interior and the most successful product launch in automotive history. ... The initial Mustang hardtop with an inline six-cylinder engine and three-speed manual transmission sold for $2, 368, anbsp;...

Title:Icons of the American Marketplace
Author:American Benchmark Press
Publisher:Crown Pub - 2007


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