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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called qidea gurusq by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.Other universities including Duke, Alabama, and Arkansas have teamed up with the Alltel wireless company to create cell phones with school logos and colors. Alltel sales surged 30 percent. a€c The Florida State Department of Citrus teamedanbsp;...

Author:Steve Rivkin, Fraser Seitel
Publisher:John Wiley & Sons - 2002-10-15


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