The main reason new products fail is that they are too similar to existing market offerings. This book shows how to conduct successful market research and unveil the customers' hidden needsThis has involved looking at the needs of domestic end-users, heating installation and service companies, the engineers who ... Grundfos had the first-mover advantage when they introduced their first generation of low-power consumption pumps but it went further in ... if they also replace the circulation pump with an ultra low-power oneasuch as the Grundfos Alpha2 product (which meets the norm EnEVanbsp;...
|Title||:||Identifying Hidden Needs|
|Author||:||Keith Goffin, Fred Lemke, Dr Ursula Koners|
|Publisher||:||Palgrave Macmillan - 2010-10-06|