Imagining la Chica Moderna

Imagining la Chica Moderna

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Traces the role of popular culture--particularly visual culture--in shaping the modern Mexican woman.Ads promised women that a product was easy to use and labor saving, and pictured the work of the housewife as easy, ... Neither woman is engaged in backbreaking manual labor. ... The advertisement for Electrolux features a well- dressed modern woman sweeping her lightweight, easy- to-use vacuum cleaner effortlesslyanbsp;...

Title:Imagining la Chica Moderna
Author:Joanne Hershfield
Publisher:Duke University Press - 2008-06-27


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