Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. it also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization. Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection *Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction (H0925).A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs Terry G. Vavra ... The age of mass distribution and mass marketing of products and services, so welcomed by most consumers and ... The artisans readily accepted feedback from their customers and adopted the desired changes to help improve their products and to keep their customers. Customeranbsp;...
|Title||:||Improving Your Measurement of Customer Satisfaction|
|Author||:||Terry G. Vavra|
|Publisher||:||ASQ Quality Press - 1997-01|