Inbound Marketing For Dummies

Inbound Marketing For Dummies

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Any company can benefit from creating an inbound marketing strategya€”small and large, both B2B and B2C. For a company to survive in today's business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing. Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running. Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.For example, someone who enters Applea#39;s website after searching the term Apple MacBook Pro, will behave differently than a person who searched ... If 100 percent of your visits are from branded search terms, youa#39;re probably not attracting very many new customers. ... Assigning keywords to product pyramids Perhaps the most obvious keyword 9781119120506-ch07.indd 99 August 13, 2015 7:25 AManbsp;...

Title:Inbound Marketing For Dummies
Author:Consumer Dummies, Wiley
Publisher:John Wiley & Sons - 2015-09-15


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