Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!But these phones failed to get a share of the smartphone market for Nokia because close on their heels Samsung ... could pay for a better customer service and higher quality connectivity is left high and dry. ... Bupa of UK, which entered India in a tieup with Max India, started with an objective to build a premium health anbsp;...
|Publisher||:||Westland - 2015-09-18|