The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.Additionally, in March 2006, Comcast threw its support behind a Cablevision plan to offer a remote storage digital video recording (RSDVR) service. ... These types of services had been slow to get started due to the technical problems of setting up a system that could quickly transmit ... It was believed that the future existence of the telephone companies depended on their ability to enter the video market, anbsp;...
|Title||:||Industry and Firm Studies|
|Author||:||Victor J. Tremblay, Carol Horton Tremblay|
|Publisher||:||Routledge - 2015-03-26|