Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the awisdom of crowds.a Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing wonat just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leadsaand converting them faster, at higher margins. ac Put the customeranot the influenceraat the center, and plan influence marketing accordingly ac Recognize where each prospect stands in the purchase life cycle right now ac Clarify how your consumers move from brand preference to purchase ac Identify key micro-influencers who impact decisions at every stage ac Gain indispensable insights into the context of online relationships ac Recognize situational factors that derail social media brand recommendations ac Understand social influence scoring models and overcome their limitations ac Re-engineer and predict influence paths to generate measurable action ac Master the a4 Msa of influence marketing: make, manage, monitor, measure ac Transform influence marketing from a anice-to-havea exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.comThe dealershipaand by default Cryderais now held up as a case study of how businesses can truly use social media to their advantage.5 ... He created two dedicated blogsaFor[d] Life and The Ford Project (since merged into one main blog)aand also set up Lebanon ... as answering technology questions about pairing your phone to Ford Sync, on YouTube also ranking highly in search engine resultsanbsp;...
|Author||:||Danny Brown, Sam Fiorella|
|Publisher||:||Que Publishing - 2013-04-29|