Information Technology-enabled Global Customer Service

Information Technology-enabled Global Customer Service

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Recently there has been increased demand for combining locally customized services to the economies of the scale of worldwide operations. In this environment competitiveness calls for integrating the potential of information technology to well functioning global logistics. Information Technology Enabled Global Customer Service combines theoretical consideration and practical experiences in implementing new customer service models.cut down transaction costs associated to each service encounter (Wyner, 2000). This sort of strategy mightbe called a€œinvoluntary migration, a€ because the customer is often in a situation of few options, thus reflecting the ... Similar transactional benefits can be observed within the computer and software industry (Kalakota aamp; Robinson ... Compaqa#39;s ( solution to thisinformation overload is a good example of the benefits of digitization, transaction and interaction. Compaqanbsp;...

Title:Information Technology-enabled Global Customer Service
Author:Tapio Reponen
Publisher:IGI Global - 2003


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