Innovation and Entrepreneurship

Innovation and Entrepreneurship

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Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.This gave Microsoft greater access to the chip architecture and the instruction set to allow it to further develop mobiles and embedded devices with ARM-designed processors inside, such as the Zune media player, smartphones running Windows Mobile and the new Windows Phone 7. Other leading firms, such as Apple, Amazon, Google, Samsung and Sony Ericsson also incorporate ARM designs inanbsp;...

Title:Innovation and Entrepreneurship
Author:John Bessant, Joe Tidd
Publisher:John Wiley & Sons - 2011-05-16


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