Matsushita Electric (1983 sales: $16.6 billion) is leading the charge in window air conditioners under its Panasonic brand name. ... The companya#39;s marketing strategy calls for 1, 000 appliance dealers who already sell Panasonica#39;s fast- moving microwave ovens to pitch its air ... it found that the American cooling units required first-year service calls at a rate nearly 17 times that of the Japanese machines.
|Title||:||Instructor's manual and transparency masters|
|Author||:||David J. Rachman, Edward J. Ryan, Paul C. Thistlethwaite|