There is some evidence of a aquot;nostalgiaaquot; effect for golden oldies, less so for classic rock and album- oriented rock formats. ... In contrast, the contemporary hit format shows a sharp decrease in appeal with age as does album- oriented rock.
|Title||:||Instructor's resource manual with transparency masters and video guide, Consumer behavior, third edition, Michael R. Solomon|
|Author||:||Shaw, Richard D. Shaw, Michael R. Solomon|