This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environmentOutstanding salespeople often receive greater compensation than do sales managers.49 sales management SuMMary This chapter presented a ... educating customers, encouraging product usage and marketing assistance, and providing after-sale service and support to the buyer. ... The idea of a brand is to create a personality, to use cues to pass on meaning that shows what an offering is all about.
|Title||:||Integrated Marketing Communications|
|Author||:||William Chitty, Nigel Barker, Bill Chitty, Michael Valos, Terence A. Shimp|
|Publisher||:||Cengage Learning - 2011-11-14|