Interactions Within Online Review Sites

Interactions Within Online Review Sites

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Additionally, the consistency of the review with additional information was revealed as an important aspect when there is only limited ... the sample includes mostly students, potentially limiting the generalizability of our findings (Henry, 2008; Peterson, 2001; Sears, 2008). ... 3.5.3 Managerial implications Listening to customer opinions is key for service providers, such as hotels, to improve their serviceanbsp;...

Title:Interactions Within Online Review Sites
Author:Andreas Munzel
Publisher:BoD – Books on Demand - 2013


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