Interactive TV Technology and Markets

Interactive TV Technology and Markets

4.11 - 1251 ratings - Source

This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how Bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to Digital Bandwidth, providing more interactive content, globally. Examples of content creation, show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming.Viewers respond using the remote control keypad. ... These companies use Liberate TV Navigator and Liberate Connect software to deploy and manage interactive services to their customers. ... leading Internet and broadcasting companies, including America Online, Liberty Digital, Time Warner, and News Corporation.

Title:Interactive TV Technology and Markets
Author:Hari Om Srivastava
Publisher:Artech House - 2001-12-21


You Must CONTINUE and create a free account to access unlimited downloads & streaming