International Business: Managing Globalization

International Business: Managing Globalization

4.11 - 1251 ratings - Source

qThis is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'q a€”John Stopford, Emeritus, London Business School Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level. Key Features Integrates business topics and environmental analysis into a strategic, global-local framework Places current events in focus by covering history and geography as they affect international business Includes a unique chapter on global industry and competitor analysisa€”a common business toola€”but a topic not covered in other texts Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context Focuses on corporate analysis, planning, and internationalizationa€”vital corporate practices rarely covered in other textbooks Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses Accompanied by High-Quality Ancillaries Instructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243) Intended Audience International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.When Yamaha Motorcycles plots global strategy, the company starts by analyzing world market trends in the industry. In its 3-year plan (covering 2002a€“ 2005), Yamaha anticipated a 16-percent increase in global market size to 30.18 millionanbsp;...

Title:International Business: Managing Globalization
Author:John S. Hill
Publisher:SAGE Publications - 2008-11-26


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