International Business Strategy

International Business Strategy

4.11 - 1251 ratings - Source

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.SBC gradually expanded from sales and service to design and development serving local needs. Later, SBC and ... By the early 1990s, Sony operated around 20 overseas Raamp;D centres, including 11 major labs. In 1996 ... It was also common for the Sony team to travel to supplier locations to ensure quality of inputs. Finallyanbsp;...

Title:International Business Strategy
Author:Alain Verbeke
Publisher:Cambridge University Press - 2013-03-07


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