The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.SBC gradually expanded from sales and service to design and development serving local needs. Later, SBC and ... By the early 1990s, Sony operated around 20 overseas Raamp;D centres, including 11 major labs. In 1996 ... It was also common for the Sony team to travel to supplier locations to ensure quality of inputs. Finallyanbsp;...
|Title||:||International Business Strategy|
|Publisher||:||Cambridge University Press - 2013-03-07|