International Cases in Tourism Management

International Cases in Tourism Management

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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.Exhibit 29.1 Critical evaluation of a selection of actual customer satisfaction questionnaire questions Exhibit 29.1 ... Question Comments Hotel X 1. ... A a#39;yesa#39; answer may, again, make the hotel management feel they have a satisfied guest.

Title:International Cases in Tourism Management
Author:Susan Horner, John Swarbrooke, Principal Lecturer in Tourism School of Food and Leisure Management John Swarbrooke
Publisher:Routledge - 2004-02-18


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