Unlike other international management texts that tend to be U.S.-centric, Ahlstrom and Brutonas INTERNATIONAL MANAGEMENT presents core theories and models from a global perspective. Students are presented with the fundamental theories of international management so they will be prepared to make decisions in any business situation. These theoretical issues are supplemented and reinforced with an array of real-world, concrete models of the many educational, sociological, legal-political, and cultural constraints they will undoubtedly face during a career in international business. Because of its global nature, INTERNATIONAL MANAGEMENT is a good choice for business students around the world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.SAMSUNG: CHANGING STRATEGY In the late 1990s it would have been difficult to imagine Samsung as a leader in the electronics industry. The Korean firm was known mostly for producing lower-cost goods copied from others, such as microwaves and TVs, and sold through ... would have worldwide applicability, rather than simply hoping Korean products would be relevant in other parts of the world.
|Title||:||International Management: Strategy and Culture in the Emerging World|
|Author||:||David Ahlstrom, Garry Bruton|
|Publisher||:||Cengage Learning - 2009-03-03|