International Marketing: An Asia-Pacific Perspective

International Marketing: An Asia-Pacific Perspective

4.11 - 1251 ratings - Source

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asiaa€“Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.Adidas Group (2011) Annual Report, alt; investorrelations/assets/pdf/annual_reports/2011/ AG_2011_En.pdfagt;, accessed 12 August 2012. ... Chozick, A. (2007) a#39;Nissana#39;s Pitch for Mini-car: Accessorize it; Pino is Secondary in Spots that Woo Young Womena#39;, Wall ... 40, pp. 969a€“88. Dobbin, W. (2009) a#39;Reaping the Rewardsa#39;, Sun Herald, 11 January, pp. 2a€“3. Doh, J.P., Bunyaratarejanbsp;...

Title:International Marketing: An Asia-Pacific Perspective
Author:Richard Fletcher, Heather Crawford
Publisher:Pearson Higher Education AU - 2013-08-28


You Must CONTINUE and create a free account to access unlimited downloads & streaming