International Marketing and Export Management

International Marketing and Export Management

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This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.Introduction On 14 May 2007, DaimlerChrysler sold its Chrysler division to a private equity firm, Cerberus Capital Management, L.P. ... the different strategies of Ford, Toyota, and Mercedes-Benz, as well as examining the problems leading to the breakup of DaimlerChrysler. ... a 10% stake in Koreaa#39;s Hyundai Motors, and outright purchase of Detroit Diesel Corporation, a US manufacturer of truck engines.

Title:International Marketing and Export Management
Author:Gerald S. Albaum, Gerald Albaum, Edwin Duerr
Publisher:Pearson Education - 2008


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