International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.power is the same in each of the two countries (i.e. the value of a currency is determined by what it can buy). ... equal the ratio of their price level of a standard good, such as a McDonalda#39;s Big Mac, a Starbucks frappuccino or a MacBook Air.
|Title||:||International Marketing, Google eBook|
|Author||:||Masaaki (Mike) Kotabe, Sween Hoon Ang, Kathleen Griffiths, Al Marshall, Ranjit Voola, Kristiaan Helsen|
|Publisher||:||John Wiley & Sons - 2012-02-02|