International Retail Marketing

International Retail Marketing

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.Dr Deirdre Shaw is a Senior Lecturer in the Division of Marketing, Glasgow Caledonian University. Her main research ... This research has explored a number of consumption contexts including food, clothing and home interior purchasing.

Title:International Retail Marketing
Author:Christopher Moore, Margaret Bruce, Grete Birtwistle
Publisher:Routledge - 2007-03-30


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