International Strategy

International Strategy

4.11 - 1251 ratings - Source

Citibank is aclassic example of this approach. ... the specificproduct offerings can vary bycountry a€“not offering credit cards in China, having differentterms and conditions on ... A more humorous example was HSBC, which reputedly offered abank account in Madagascar whose interest ratewas ... Thebrandis thesame throughout theworld, and a brand manual describes therestrictions imposed to ensureanbsp;...

Title:International Strategy
Author:David Collis
Publisher:John Wiley & Sons - 2014-07-24


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