Introduction to E-Business

Introduction to E-Business

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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to formE-Business Start-Up: The Complete Guide to Launching Your Internet and Digital Enterprise. Kogan Page/The Sunday Times: London. Wheelen, T. L. and Hunger, J. D. (2002). Strategic Management and Business Policy (8th edition).

Title:Introduction to E-Business
Author:Colin Combe
Publisher:Routledge - 2012-07-26


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