Introduction to Electronic Commerce

Introduction to Electronic Commerce

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Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.Read FAQs and other instructions. ... 5 Determine editorial focus. ... Use of preselected focus group participants helps to overcome some of the problems ( e.g., small sample size and partial responses) that sometimes limit the effectiveness ofanbsp;...

Title:Introduction to Electronic Commerce
Author:Efraim Turban, David R. King, Judy Lang
Publisher:Pearson College Division - 2009


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