Introduction to Globalization and Business

Introduction to Globalization and Business

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Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations.SAMSUNGa#39;S NEW APPROAO In 1995, Samsung Electronics faced financial disaster when business strategies did not ... manufacturing components for better - known global brands and selling copycat products of microwaves or televisions anbsp;...

Title:Introduction to Globalization and Business
Author:Barbara Parker
Publisher:SAGE - 2005-05-20


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