Introduction to Marketing

Introduction to Marketing

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.6 Strydom, J.W., aamp; Jooste, C.J. Cant, M.C. (eds). 2000. Marketing management. 4th edition. Cape Town: Juta, p 354. ... Marketing. 2nd edition. Boston: Houghton Mifflin, pp 423-432. 5 Business Day, 2 September 2002, p 17. 6 Succeed, September/October 2002, p 52. ... 8th edition. NY: Englewood Cliffs. 5 Zikmund, W.G. aamp; da#39;Amico, M. 200 1 . The power of marketing. Cincinnati: South Western Collegeanbsp;...

Title:Introduction to Marketing
Author:Johan Strydom
Publisher:Juta and Company Ltd - 2005-09-01


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