Is Your Business Right for Franchising?

Is Your Business Right for Franchising?

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This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise, Options for expanding your business, What to expect as a Franchisor, Introduction to the franchise development process, Branding and marketing for Franchisors, Other factors that impact your chances for success, Choosing a Franchise Developer, Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President a CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.For example, there are countless franchise developers and lawyers that, like a broken record, tell prospects that the ... with a mediocre branding and identity, a largely unplanned operational system, a poorly prepared franchise manual and noanbsp;...

Title:Is Your Business Right for Franchising?
Author:Ralph Massetti, Jr. - 2007-08-01


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