It Takes a Prophet to Make a Profit

It Takes a Prophet to Make a Profit

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A marketing expert outlines the fifteen major trends underpinning the market today, explains how they are transforming American business, and reveals how corporate managers can exploit them. 30, 000 first printing.People working out of their home will also appreciate products and services that save time and labor. ... Owners of home-based companies will likely want to dispel the image of a hole-in-the-wall business, particularly if clients and customers never come to their homes. ... such as brochures and leave-behinds ( pens, notepads, magnets, and so forth) and answering services that front as receptionists.

Title:It Takes a Prophet to Make a Profit
Author:C. Britt Beemer, Robert L. Shook
Publisher:Simon and Schuster - 2001-01-01


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